Lets get straight into it.
You may or may not know, SEO is generally split down into two categories.
1) On-site SEO
2) Off-site SEO
And as the rather obvious names state, they are specific elements which look at elements both on and off your web site.
For the purpose of this article, I am going to be talking solely about the On-site SEO (sorry).
The first and possibly most important element of your on-site SEO is looking at your page title.
When we say page title we are referring to that intro text, that sits at the very top of your browser when a website is open. It is also where Google find the bolded title they display in their search result pages.
This serves two purposes.
1) It tells the user what the site is about in a quick, concise sentence.
2) It also tells the search engine what your web site is about.
Purely from an SEO point of view, this is your first opportunity to tell Google exactly what you do, or more importantly what you wish to rank for. For example -
Lets say you run a web site that sells trainers. And you create a title that says the following -
“Online shoe store”.
Firstly, you’re not really being specific enough. And secondly, it is generally perceived that you can list up to 66 characters (including spaces, comma’s etc) per web site title, so make use of the entire space.
A more appropriate title would be this -
“Online trainers store, for discount, cheap & kids trainers”.
This is much more specific to the trainers industry, and also talks about the variation of trainers you can offer. Including -
- Discount Trainers
- Cheap Trainers
- Kids Trainers
Increasing the chance you will rank for those phrases as well.
The last point to mention would be, to try to make your title as grammatically correct as possible. This is likely to make more sense to your human reader, which is ultimately who you are trying to attract.
Thanks
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